Musk It – Website
Musk It is a cryptocurrency project backed by the Musk family, with the aim of raising funds to build the Musk Institute in UAE. I conceptualized their website journey, gave creative direction to their illustrator, and then build this immersive illustrated website. Following the Musk It website launch, the Musk It coin soared to 5X its value and surpassed a 24-hour trading volume of $100M.
